Internationalization Services

But to select the right market we have to conduct research to find out if and how what we’re offering can find an outlet in the target market. Naturally, with so many different cultures in the world, what’s needed for success is a mix of localization and globalization: a business that wants to make its goods or services available to as many people as possible has to aim at some kind of uniformity, but at the same time it has to adapt its product to the culture and requirements of the target market.

We’ve already mentioned the importance of localizing software and websites in regard to translation. In this section we’ll examine localization in more depth, as a complement to other important services we offer businesses in their endeavours to establish themselves in the international marketplace.